Astro
Publications Goes Digital
Astro customers get 5
new digital magazines at no charge
Good news to all
Malaysians! Now, you do not have to go to the newsstands to get your favourite
magazines anymore. You can now enjoy your latest favourite e-magazines at ease
by downloading it at your own ease, anytime, anywhere thanks to Astro
Digital Publication’s new e-magazines!
Astro Digital
Publications has transformed itself to provide their customers and Malaysians
with content on their mobile phones and tablets anytime, anywhere. To this end,
Astro Digital Publications(ADPUB) is
pleased to launch 6 digital publications – Style (English women’s
fashion lifestyle), Car (automotive), InTrend (Malay women’s fashion
lifestyle), FHM (English men’s lifestyle),
Men’s Uno (Chinese men’s fashion lifestyle)
and ifeel (Chinese
women’s fashion lifestyle), which are now
available for download on the Apple newsstand, bringing Astro consumers
a new level of convenience and interaction.
Henry Tan,
Chief Operating Officer of Astro said,
“The launch of these 6 digital publications marks a key milestone for our
publication arm as thefirst fully integrated digital publisher in Malaysia. With
immediate effect, we are now known asAstro Digital Publications. The world of
publications is changing rapidly. Digital publications like ours will open up a
new world of exciting possibilities for consumers and advertisers alike. At
Astro Digital Publications, we will go all out to excite our readers – satisfy
their mind, feast their eyes and feed their fingers.
Advertisers are no longer limited to
advertorials in print magazines but can benefit from a holistic yet innovative
approach to their campaigns through interactive magazines, websites, social
media, activation, and e-commerce opportunities. Their campaigns can showcase
the awesome world of augmented reality by videos to engage and captivate
consumers on a wide range of platforms that includes mobile, online, iPads, to
name just a few.”
Sree
Pathmanathan, Chief Operating Officer of Astro Digital Publications
said, “We are pleased to announce that the e-magazine versions of our suite of
5 e-magazines will be available for FREE download exclusively to all Astro
customers from 10 February onwards. 60% of Astro households own smartphones or
tablets. Assuming that 2 individuals of each of these household read our
magazines we have the estimated collective readership of 4 million quality
consumers, thus making Astro Digital Publications potentially the largest
distributed digital platform in the country.
FHM e-magazine is available at USD$0.99 per
edition to Astro customers while non-Astro customers can also download any of
these magazines at USD0.99 per edition on the newsstand. Keeping our customers
top in mind, we are now shifting from a static read to live images with
interactivity and engagement as our main focus, which is sure to excite them as
we want them to experience our magazines through an entirely different
platform. This new world is readily available anytime, anywhere on multi
devices for our customers who can keep abreast with the latest in fashion,
lifestyle, motoring and more.”
The best is yet to be.Newtitles in the
pipeline include Sports, Entertainment and Education as well as AstroView
e-magazines. Astro customers can expect the AstroView programme guide for their
easy reference in a language of their choice - in English, Malay, Chinese or
Tamil. This means they can access
programme information conveniently and immediately, whenever they like.
The beauty of the digital magazines is that,
it is no longer static but fully interactive. It is now possible for content to
come to life on a digital magazine. For example, sport fans can download a
digital sports e-magazine for free and enjoy their favourite sports in the full
360 format with more in-depth details such as football action, football
pundits, tally of scores and so on.
Astro Digital Publications aim to provide a
first of its kind, fully-interactive, e-magazines that deliver rich
entertainment, with friendly user-navigation, and content designed bespoke
currently for the iPad, and soon on Android that translate into an engaging
touch-screen experience.
Think Digital, Think Astro!
For more information and to
register please visit www.astro.com.my
Published
by WLJack. (Based on official press
release issued to wljack.com & loong-updates.blogspot.com)
