[Travel] Taiwan Pavilion Drew Attention at MATTA Fair Kuala Lumpur 2026 with More Than 10,000 Visitors Projected

[Travel] Taiwan Pavilion Drew Attention at MATTA Fair Kuala Lumpur 2026 with More Than 10,000 Visitors Projected

Director-General Chen Yu-Hsiu Led Taiwan Tourism Presence as Pavilion Took Over Booth 3J25 at MITEC

KUALA LUMPUR, September 2026 — Taiwan strengthened its tourism presence in Malaysia during MATTA Fair Kuala Lumpur 2026, where its Taiwan Pavilion was projected to welcome more than 10,000 visitors throughout the three-day travel fair.

According to information released by the Taiwan Tourism Administration under the Ministry of Transportation and Communications (MOTC), the pavilion was expected to generate active travel enquiries as well as sales of Taiwan travel products during the exhibition.

Taiwan Pavilion Projected to Welcome More Than 10,000 Visitors

MATTA Fair Kuala Lumpur 2026 was held from 4 to 6 September at the Malaysia International Trade & Exhibition Centre (MITEC), with the exhibition running from 10:00 AM until 9:00 PM daily.

Visitors interested in Taiwan travel information were able to visit the Taiwan Pavilion at Booth 3J25, Level 3.

With more than 10,000 visitors projected over the three days, the pavilion served as a major touchpoint for Malaysian consumers exploring Taiwan travel options and engaging directly with tourism representatives at the fair.

The Tourism Administration had also anticipated that the strong footfall would translate into travel enquiries and on-site product sales, giving tourism partners an opportunity to engage directly with Malaysian travellers during one of the country’s largest travel exhibitions.

Director-General Chen Yu-Hsiu Led Taiwan Tourism Presence in Malaysia

Another notable element of the programme was the senior-level involvement of Taiwan Tourism Administration Director-General Chen Yu-Hsiu, who personally led Taiwan’s tourism delegation to Malaysia for the MATTA Fair programme.

Her presence highlighted the importance placed on Malaysia as an outbound tourism market and on face-to-face engagement with local consumers and industry partners.

Rather than limiting the promotion to destination branding alone, Taiwan’s MATTA Fair participation also created a direct marketplace where visitors could obtain information, compare travel products and make travel-related purchases during the exhibition.

Taiwan Pavilion at MATTA Fair Kuala Lumpur 2026

Date: 4–6 September 2026 (Friday–Sunday)

Time: 10:00 AM–9:00 PM daily

Venue: Malaysia International Trade & Exhibition Centre (MITEC)

Taiwan Pavilion: Booth 3J25, Level 3

For Malaysian travellers who prefer to compare destinations and travel packages in person, the Taiwan Pavilion provided an opportunity to explore Taiwan travel products while meeting tourism representatives directly at MATTA Fair.

【旅游】台湾馆亮相MATTA Fair Kuala Lumpur 2026！预计三天吸引逾10,000人

Chen Yu-Hsiu 署长亲自率团访马，台湾馆进驻MITEC Level 3 Booth 3J25

吉隆坡，2026年9月 —— 台湾在MATTA Fair Kuala Lumpur 2026期间进一步加强在马来西亚的旅游推广。根据台湾观光署早前发布的资料，台湾馆在三天展会期间预计吸引超过10,000名访客。

根据台湾交通部观光署发布的资料，台湾馆在展会期间预计带来大量旅游咨询，并推动台湾相关旅游产品的现场销售。

台湾馆三天预计吸引超过10,000名访客

MATTA Fair Kuala Lumpur 2026已于2026年9月4日至6日在Malaysia International Trade & Exhibition Centre（MITEC）举行，展会每日上午10时至晚上9时开放。

有兴趣了解台湾旅游资讯的访客，当时可前往MITEC Level 3、Booth 3J25的台湾馆。

台湾观光署早前预计，台湾馆在三天展会期间将吸引超过10,000名访客，并带来积极的旅游咨询以及台湾旅游产品销售。

对于正在规划海外旅行的马来西亚游客而言，MATTA Fair提供了一个现场了解旅游资讯、比较不同旅游产品，并直接与相关业者交流的平台。

Chen Yu-Hsiu署长亲自率领台湾旅游代表团访马

此次活动另一个值得留意的重点，是署长Chen Yu-Hsiu 亲自率领台湾旅游代表团来到马来西亚，参与MATTA Fair相关活动。

由观光署最高层亲自参与，也显示台湾方面对马来西亚出境旅游市场，以及与当地消费者和旅游业界直接交流的重视。

除了提高目的地曝光，台湾此次参与MATTA Fair也发挥了更直接的旅游产品推广功能，让访客能够在展会现场获取资讯、比较行程，并进一步了解适合自己的台湾旅游选择。

MATTA Fair Kuala Lumpur 2026 台湾馆资料

日期：2026年9月4日至6日（星期五至星期日）

时间：每日上午10时至晚上9时

地点：Malaysia International Trade & Exhibition Centre（MITEC）

台湾馆：Level 3，Booth 3J25

对于习惯在旅游展现场比较不同目的地及配套的消费者而言，台湾馆也提供了一个直接认识相关旅游产品，并与旅游业者面对面交流的平台。

KEYWORDS: #WLJACKDOTCOM #Taiwan #TaiwanTourism #MATTAFair #MATTAFair2026 #MITEC #TaiwanPavilion #ChenYuHsiu #VisitTaiwan #MalaysiaTravel #TaiwanTravel #台湾 #台湾旅游 #MATTA旅游展 #台湾馆 #陈玉秀 #马来西亚旅游

If you like the coverage by our website, please “like” our page: http://www.facebook.com/wljackdotcom

Drop us an email at jackwriter90@gmail.com if you want us to cover your events.

That’s all from our side! Stay tuned to http://www.wljack.com for more upcoming news!

Published by WLJack.