[Coverage] FILA ECHAPPE LX @ Sunway Pyramid (featuring ALPHA, ELYN (Elyn Leong; 梁愉苓), Aun Aun (An Li Ying; 安俐颖) and Hayden Wong)
FILA Echappe LX Launch at Sunway Pyramid Lights Up with Star Appearances, Dance-Off Fun, and Bold Fashion
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Kuala Lumpur, 6 September 2025 – The FILA Echappe LX Launch at LG2 Blue Atrium, Sunway Pyramid brought a full day of fashion-forward fun and fan interaction as it officially unveiled the brand’s latest collection under the theme “Bold Moves, Into the Outland.”
Held from 4–7 September, the highlight day on 6 September featured special appearances from ALPHA, ELYN (Elyn Leong; 梁愉苓), Aun Aun (An Li Ying; 安俐颖) and Hayden Wong, drawing large crowds for an exciting afternoon stage session from 2PM to 4PM.
A Motto That Moves You
The motto for the FILA Echappe LX collection is “Bold Moves, Into the Outland”, which embodies the adventurous spirit, confidence, and forward-thinking style of this new urban-inspired lineup. This slogan served as the central theme for both the launch event and its promotional campaign, encouraging fans to express individuality and step boldly into new experiences.
The collection’s concept centers around making “bold moves” in fashion—a call to explore, stand out, and embrace versatility, echoed throughout the immersive event space at Sunway Pyramid. Visitors had the chance to engage directly with this message and the new footwear through interactive installations and creative setups.
Key Features of Echappe LX
The FILA Echappe LX collection stands out with its sporty line pattern that reflects gorpcore aesthetics and provides a functional yet adventurous style with a minimalist finish. The FILA F logo outsole makes each step distinctly recognizable, while the Ortholite insole ensures comfort, antibacterial protection, and deodorizing benefits for long wear.
Its varied textures and details, such as mixed materials, Velcro options, and string-accented uppers, allow versatility in styling—whether urban or active. Designed with unisex sizing, the collection caters to diverse style preferences and wearers. This urban-meets-athletic fashion approach aligns perfectly with the adventurous theme of the launch.
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ELYN Shines with Dance and Fashion Insights
One of the crowd favorites during the celebrity session was the Dance Challenge, led by ELYN (梁愉苓). She lit up the stage with a dynamic dance performance before inviting five lucky fans to join her in a live dance-off.
Aun Aun (安俐颖) joined her as co-judge, and together, the pair evaluated the fan performances. Cheers filled the atrium as the most outstanding dancer won a special FILA prize, adding a memorable and interactive highlight to the launch.
During the Q&A, ELYN shared her fashion philosophy, stating that comfort is her top priority when it comes to style. When asked to describe FILA Echappe LX in three words, she confidently answered: “Stylish, bold and comfortable.”
Exclusive Post-Event Interview with ELYN
After the event, we had the opportunity to catch up with ELYN for a short interview. She revealed that she has recently participated in the filming of the drama “The Exiled 《義和》”, describing her role as highly challenging since the character faces many situations that she seldom encounters in real life.
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She also shared updates about GEN1ES’ recent EP release, which includes tracks such as Rewrite and VROOM. On top of that, she expressed her heartfelt gratitude to fans, thanking them for their unwavering love and support.
Event Highlights Recap
The FILA Echappe LX Launch featured celebrity Q&A sessions, photo opportunities, an exciting Dance Challenge, personalized keychain customization, coffee redemption counters, goodie bags for the first 100 guests, and surprise giveaways throughout the event days.
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【活动报道】FILA Echappe LX ， ALPHA、梁愉苓（ELYN）、安俐颖（Aun Aun）与 Hayden Wong 现身舞台炫动双威广场！
吉隆坡，2025年9月6日 — FILA 于双威金字塔 LG2 Blue Atrium 举办的 FILA Echappe LX 新品发布会，带来潮流与活力的完美结合！整日活动以 “Bold Moves, Into the Outland” 为主题，让粉丝亲身体验探索精神与时尚新态度！
发布会于 9 月 4 日至 7 日 进行，其中明星互动日（9 月 6 日）更是全场焦点。ALPHA、梁愉苓（ELYN）、安俐颖（Aun Aun）与 Hayden Wong 现身舞台，与粉丝亲密互动！
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口号背后的时尚宣言
“Bold Moves, Into the Outland” 是 FILA Echappe LX 系列的核心口号，象征着 冒险精神、自信态度与前卫潮流 的完美结合。本次活动与宣传全围绕这一理念展开，鼓励年轻人勇敢表达自我、探索全新体验！
系列核心概念是鼓励大众在时尚中做出 “大胆行动”，无论是穿搭风格或生活态度，都是一次冒险与突破的表现。这股精神也在发布会现场的沉浸式体验中被具体呈现。
Echappe LX 系列亮点特色
FILA Echappe LX 系列 融合现代潮流与实用功能。其 运动线条图纹设计 灵感源自 gorpcore 趋势，兼具机能风与都市美感；FILA F 标识大底 彰显品牌识别度与时尚冲击力；Ortholite 鞋垫 提供抗菌除臭与舒适穿着体验。
多材质拼接、魔术贴与鞋带装饰等细节设计，适合日常或运动穿搭。配合 中性尺码设计，该系列成为都市风格与运动元素结合的代表，完美呼应了本次发布会的主题精神！
梁愉苓舞蹈挑战+时尚分享
在明星互动舞台上，最受欢迎的环节莫过于 梁愉苓（ELYN） 带来的舞蹈秀！她不仅亲自展示了一段炫酷舞姿，还邀请 五位幸运粉丝 上台比拼舞技。
安俐颖（Aun Aun） 与她一同担任评审，评选出 最出色的舞者，并送出 FILA 限量礼品。全场掌声与欢呼声不断，让气氛推向高潮！
在 Q&A 环节，ELYN 分享了她的时尚理念，强调 “舒适” 是她最重视的穿搭要素。当被问及用三个词形容 FILA Echappe LX 时，她回答：“时尚、大胆、舒适（Stylish, bold and comfortable）。”
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演后专访：梁愉苓近况分享
活动结束后，我们也采访了 ELYN。她透露自己最近参演了电视剧 《義和》，并表示该角色对她来说颇具挑战，因为角色所面对的情境是她现实生活中很少遇到的。
此外，她也分享了关于 GEN1ES 最新发行的 EP，其中收录了 Rewrite、VROOM 等歌曲。她借此机会向一直支持她的粉丝表达了 感谢与爱意。
活动资讯回顾
本次 FILA Echappe LX 活动包括 明星问答与合影、舞蹈挑战、钥匙扣定制体验、咖啡兑换、独家礼包派送及惊喜抽奖，让参与者满载而归。
Keywords: : #WLJACKDOTCOM #FILA #FILAMY #FILASEA #ECHAPPE #EchappeLX #SunwayPyramid #ALPHA #ELYN梁愉苓 #AunAun安俐颖 #HaydenWong #MalaysiaEvents #gorpcore #streetwear #dancechallenge #TheExiled #GEN1ES #Rewrite #VROOM
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Published by WLJack.
