[Local Entertainment] CUCKOO announces Dato' Sri Siti Nurhaliza, Jaclyn Victor, and Phei Yong as new ambassadors at #SAMASAMA Raya Bazaar

[Local Entertainment] CUCKOO announces Dato' Sri Siti Nurhaliza, Jaclyn Victor, and Phei Yong as new ambassadors at #SAMASAMA Raya Bazaar

Kuala Lumpur, 2024 — CUCKOO International (MAL) Sdn. Bhd. (CUCKOO) introduced new brand ambassadors at the CUCKOO X RIUH: #SAMASAMA RAYA BAZAAR event, focusing on healthy home creation. The 3-day Raya bazaar is co-organized by RIUH, a curated creative platform under MyCreative Ventures, to share Raya festivities with all Malaysians.

CUCKOO Ambassador Trio: Promoter of #SAMASAMAHealthier
Dato' Sri Siti Nurhaliza, a well-known songstress and CUCKOO partner, is extending her ambassadorship to promote healthy living. New ambassadors Jaclyn Victor and Phei Yong will represent CUCKOO's #SAMASAMAHealthier vision, alongside Dato' Sri Siti Nurhaliza.

The trio and CUCKOO share a passion for selecting ambassadors with diverse backgrounds. CUCKOO aims to reach a wider range of Malaysian audiences by sharing personal stories about balancing work and life to promote healthier living habits at home.

KC Hoe, Founder & CEO of CUCKOO International, announced the addition of Jaclyn Victor and Phei Yong to the company, following Dato' Sri Siti Nurhaliza's tenure since 2020. The trio embodies our spirit of inspiring healthier living for 'For All Kinds of You', empowering Malaysians of all ages and communities to embrace vitality and wellbeing.

#SAMASAMABuatBaik in CUCKOO X RIUH: #SAMASAMA RAYA BAZAAR
Dato' Sri Siti Nurhaliza and Jaclyn Victor opened the bazaar with a stunning performance of their greatest hits. Phei Yong hosted a comedy skit with event host and comedian Nabil Ahmad, who delighted the audience.

In honor of Ramadan, CUCKOO launched two initiatives under the #SAMASAMABuatBaik Ramadan-Raya campaign theme. These initiatives extend CUCKOO's #SAMASAMAHealthier value of positively impacting communities to the bazaar. The campaign encourages individuals to work together to positively impact underprivileged communities.

CUCKOO's 'Kamu Like, CUCKOO Derma' initiative encourages public participation in a social media campaign (Facebook @CUCKOOInternational) to donate water purifiers to charity homes and organizations through community engagement.

'Kamu Derma, CUCKOO Salurkan' organizes a 3-day bazaar where people can donate essential items like food, cleaning supplies, stationery, and boxed drinks. Following the event, the items will be donated to various charities.

The CUCKOO X RIUH: #SAMASAMA RAYA BAZAAR is open to the public and offers a variety of food, Raya shopping, and a fun day out with over 100 local creative brands and food stalls.

"We invite Malaysians from all walks of life to join us for the #SAMASAMA RAYA BAZAAR. We encourage Malaysians to support communities in need during Hari Raya. By working together, we can make a positive impact on society.

"CUCKOO is committed to making a positive impact. This year, we will expand our #SAMASAMABuatBaik initiatives to promote healthier living environments and homes, aligning with our #SAMASAMAHealthier ethos.

The CUCKOO X RIUH: #SAMASAMA RAYA BAZAAR is a first step toward bigger things. Mr. Hoe, Founder & CEO, expressed hope that their small actions will have a positive impact 

10 Years of Building Healthier Homes for Malaysians
To celebrate CUCKOO's 10th anniversary in 2024, the company is hosting a bazaar to promote healthier living and strengthen ties with Malaysians. The brand achieved RM1.111 billion in revenue in 2023, marking its fourth milestone since 2020, indicating its success and growth. Hoe attributes the company's success to its innovative Healthy Home solutions. He anticipates that the company's upcoming 10-year milestone will further strengthen its position as the leading Healthy Home Creator in Malaysia.

Hoe shared the company's future plans, stating that they will expand their Healthy Home portfolio with new innovations to promote wellness in Malaysian households. After a decade in Malaysia, CUCKOO's new brand ambassadors embody our values of celebrating Malaysian diversity and inspiring Malaysians to be #SAMASAMAHealthier together. We will prioritize our customer-centric approach as the essential household brand tailored to 'For All Kinds of You'.

Keywords: #CUCKOO #DatoSriSitiNurhaliza #JaclynVictor #PheiYong #SamaSama

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