[Press Release] Resorts World Genting Introduces Its new CEOs (Chief Experience Officers) with a twist

[Press Release] Resorts World Genting Introduces Its new CEOs (Chief Experience Officers) with a twist 

With a twist, Resorts World Genting introduces its new CEOs (Chief Experience Officers).



Genting Highlands, 2023 – Children are traditionally not involved in the decision-making process for vacation packages, which are instead approved and promoted by adults. As a result, holiday plans do not reflect what a child truly desires for their vacation, making their experiences secondary to their parents. This time, Resorts World Genting decided to hire children for their valuable and influential opinions. After all, only children understand children.


Resorts World Genting (RWG) has unveiled their new Chief Experience Officers (CEO), who include four-year-olds Eva of @MissPopSasa and StrongBoy of @BapaBros, as well as siblings Ellen, 8, and Ehsan, 5, of @norreen143. These Chief Experience Officers are responsible for promoting and highlighting Resorts World Genting as Malaysia's premier integrated resort as well as a kid-friendly destination verified by kids, for kids.


The new CEOs bring a refreshing approach to showcasing the many attractions within Resorts World Genting through the lens of a child, from touring the many rides and thrills at Genting SkyWorlds and exploring the nature treks of Resorts World Awana to rubbing shoulders with Genting's Highland Heroes.   


As part of the launch, one of the CEOs, Eva, has created her own LinkedIn profile to provide insight into her role as Chief Experience Officer, in a cheeky attempt to persuade more parents to eat, play, shop, and dine at Resorts World Genting. 


"We're very excited to introduce our stellar line-up of new Chief Experience Officers, where each of them will verify and approve our incredible range of kid-friendly attractions spanning across our Stay, Play, Shop, and Eat pillars from our various world class hotels, to the award-winning Genting SkyWorlds Theme Park, retail and dining outlets."





"They will experience and rate some of our attractions to ensure they're suitable for kids of all ages and sizes, such as our latest kid-friendly activities in Resorts World Awana, where they will embark on family fun activities such as Stingless Bee Honey Harvesting, Safe Archery, Arts & Craft Workshop, Baking, and Nature Trails," Spencer Lee, Senior Vice President of Sales and Marketing at Genting Malaysia Berhad, said. 


"These kid CEOs were handpicked specifically for their expertise in having fun and whimsical imagination to verify that there is truly something for every kind of child," he goes on to say. 


A series of activities are also planned, including a social photo contest to recruit more aspiring CEOs to join the current C-suites. To participate, simply:


1. Join the Resorts World Genting Instagram (@resortsworldgenting) or TikTok (rwgenting) communities.


2. Upload a photo of your child(ren) to our pop-up CEO offices around RWG and other select locations. Parents can also upload a creative photo of their children dressed in office attire.


3. Tag two friends and use the hashtags #RWGCEO and #RWGCEOSearch.


Three lucky winners will receive a vacation package to Resorts World Awana. 


Children who visit Resorts World Genting are encouraged to collect and participate in the CEO passport challenge, in which they can collect as many stamps at different locations as they want with instant gift redemption, including the grand prize of a birthday celebration at Genting SkyWorlds Theme Park. Families can also take advantage of our exclusive promotions by visiting rwgenting.com. 


Visit rwgenting.com or RWG's official social media channels for more information and locations of our pop-up CEO offices.  


云顶世界迎来了全新的首席体验官(CEO)



云顶世界迎来了全新的首席体验官(CEO),这一角色颇具特色。传统上,在计划度假行程时,孩子们通常没有发言权,最终的决策通常由成年人做出。然而,这并不总是符合孩子们真正想要的度假方式,这也可能导致他们的旅行经历在父母面前显得次要。但这一次,云顶世界决定倾听孩子们的声音,因为只有孩子最了解孩子。


云顶世界(RWG)刚刚任命了一批崭露头角的首席体验官,包括四岁的Eva(@MissPopSasa)、来自@BapaBros的StrongBoy、@norreen143八岁的姐姐Ellen和五岁的弟弟Ehsan。他们将亲身体验各种不同的住宿、美食、娱乐和购物乐趣,旨在宣扬云顶世界作为马来西亚顶尖的综合度假胜地,并且这些地点都已经经过儿童认证,适合儿童的旅游目的地。


从参观云顶天城世界主题公园的众多娱乐设施和刺激项目,到探索云顶阿娃娜的森林徒步,再到近距离接触云顶高原的小英雄们,新任的首席体验官们将以儿童的视角,以一种全新的方式呈现云顶世界的各种景点。


其中一位首席执行官,Eva,在LinkedIn上发布了自己的个人主页,介绍了她作为首席体验官的职责,以便让更多家长对云顶世界的用餐、娱乐和购物有更多信心。


云顶世界销售与市场营销部高级副总裁李德龙表示:“我们非常高兴地介绍新任首席体验官们的强大阵容。每位首席体验官都将验证和认可我们令人难以置信的儿童友好景点,这些包括世界级的酒店、屡获殊荣的云顶天城世界主题公园以及零售和餐饮场所的住宿、娱乐、购物和餐饮体验。”


他补充说:“这些儿童首席体验官都经过精心挑选,他们以自己的玩乐能力和丰富的想象力来验证每个孩子都能在这里找到适合自己的乐趣。”



此外,我们还计划一系列活动,包括摄影比赛,以招募更多新的首席体验官,加入现有的团队。想要参与的家庭只需:


1. 在Instagram(@resortsworldgenting)或TikTok(rwgenting)上关注云顶世界。

2. 上传孩子们在云顶世界CEO快闪办公室和指定地点的照片。此外,家长还可以上传孩子们身穿办公室服装的创意照片。

3. 标记两位好友,并使用标签 #RWGCEO 和 #RWGCEOSearch。


三名幸运儿将赢得云顶世界阿娃娜度假套餐。


对于到云顶世界游玩的孩子们,云顶世界鼓励他们参与“CEO出游护照”活动,收集各种体验的贴纸,并即时兑换礼品,还有机会赢得在云顶天城世界主题公园举办生日派对和其他度假套餐。家长们也可以在rwgenting.com上查看独家促销活动。


欲获取更多信息和CEO快闪办公室的位置,请访问rwgenting.com或关注云顶世界的官方社交媒体。




Keywords: #ResortsWorldGenting #ChiefExperienceOfficers #KidFriendlyDestination #FamilyFun #RWGCEOSearch #云顶世界 #首席体验官 #儿童友好 #家庭乐趣 #RWGCEO #WLJack #WLJackcom


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Published by WLJack.


WL Jack

Dr Jack Chan Wah Loong is the Head Of Medical Department and Internal Medicine Specialist in his current Hospital. Apart from medical related works, he is also a blogger, journalist and photographer since the year of 2008. He is also the chief editor for wljack.com, a website with a dedicated team of journalists that write coverage on Malaysia events and happenings since 2013.

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