Friday, 1 July 2016

[Press Coverage] Astro Introducing a New and Improved On Demand Experience

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[Press Coverage] Astro Introducing a New and Improved On Demand Experience

Kuala Lumpur, July 2016 – Our team from wljack.com was given a chance to attend the press conference on Astro new and improved On Demand (OD) experience. Let’s find out what Astro have in store for us!

Let's join me and find out what's brewing up in Astro for the On Demand Experience!
With this new update, it will come with a recommendation feature which enables customers to personalize their TV viewing experience and easier access to the full On Demand catalogue. This update includes a richer content choice from across the globe including an expanded OD content library line-up!



During the press conference, Wong Siah Ping, Vice President, Chinese Customer Business, Astro mentioned, “Today, our On Demand offering is becoming an increasingly popular way for customers to watch what they want anytime, anywhere, by offering volumes of amazing TV series, movies and entertainment.”

“Astro has over 350,000 connected boxes to date and more of our customers are connecting their PVRs to watch OD. With the personalized recommendations update for the OD, recommending programmes that our customers actually want to watch, we expect to see an increase in OD viewing. On Demand customers have increased more than two folds since last year and this shows that Malaysians want to customize their entertainment experience to fit their lifestyle needs,” added Siah Ping.

Exclusive On Demand Series! Ease Binge Watch!
You can now catch weekly episodes of period drama Chronicle of Love (starring Zheng Shuang), Music variety – I Can Hear Your Voice, romantic comedy – Refresh Man (starring Aaron Yan) and drama series –Pretty Wife (starring Li Xiao Ran) on Astro channels. In addition to that, you can also opt for a binge watch of the complete series via this new On Demand Experience. This would be possible as the complete season of these titles will now be available on OD after the premiere of the first episode on Astro Channels.


Apart from that, this new update also allows the customers to catch the complete box sets of popular Korean dramas such as Entertainer, Jackpot, Please Come Back Mister and more as well as every episode and every season of worldwide hit programmes like Game of Thrones, Silicon Valley, VEEP and more are available on OD.

Same Day Content From Across The Globe!
Wait! There’s even more first and exclusive content from US and UK as well as Korea, China, Taiwan and Singapore. Astro will be offering more exciting TV Series the same day as Taiwan such as, Swimming Battle, Better Man, Hokkien series – Romance of Sisters and same day as Singapore drama, The Dream Job!

Astro also continues to bring the latest TVB dramas the same time as Hong Kong via On Demand with popular titles like House Of Spirits and Between Love and Desire.

Of course, fans of Korean dramas would not miss out on new series including the latest and popular drama titles like Uncontrollably Fond, currently airing dramas Doctors and W which air on the same day as Korea.

The press conference was also graced by two of the casts from The Dream Job, Zhang Zhenhuan and Romeo Tan whereby they shared more with us regarding their roles in the drama.



Contents Highlights:
Same Day Content
Better Man (Same Day As Taiwan) via Astro Shuang Xing (Ch324/307 HD), Monday to Friday at 6pm.
The Dream Job (Same Day as Singapore) via Astro Shuang Xing (Ch 324/307 HD), Monday to Friday at 5pm
Between Love & Desire (Same Day as HK) via Astro On Demand (CH 351 & HD CH 350) & TVB Jade (CH 326) starting 4 July, 8.30pm Monday to Friday
Uncontrollably Fond (Same Day As Korea) via KBS World (CH 391 & HD 392) starting 7 July, Thursday & Friday, 8.50pm

OD Exclusive
Chronicle of Love via Astro Quan Jia HD (CH 308) Starting 3 August 2016
I Can See Your Voice via Astro Quan Jia HD (CH 308) Starting 10 July 2016
Les Interpretes via Astro Shuang Xing (CH 324/307 HD), Starting 8 August 2016
Refresh Man via Astro Shuang Xing (Ch 324/307 HD), Starting 9 August 2016
Pretty Wife via Astro AEC (CH 301/306 HD), Starting 24 August 2016

New Immersive User Interface!
During the press conference, host Vivienne have demonstrated to us the latest On Demand user interface. This is the most significant update as it introduces a recommendation feature via “TV Shows for you” and “Movies for you” where the services learns your favourite programmes and recommends similar content for you to watch offering a truly personalized viewing experience. This recommendation will suggest shows that you actually want to watch and no two Astro homes will see the same content on this screen!



Besides, On Demand’s updated User Interface is designed to allow quick access to full On Demand Catalogue on screen by just choosing “On Demand” in the “Home” menu, making the most use of channel logos, show poster-art in a modern and sleek design.


On Demand is available to all Astro Customers. Simply connect your Personal Video Recorder (PVR) to your home Wi-Fi or watch OD on your screen of choice via Astro On The Go (AOTG). The latest User Interface will be automatically downloaded to all Astro PVRs in phases and customers are advised leave their PVRs on standby mode to receive the software update. For more information please log on to www.watchod.com

Published by WLJack based on official press release and press conference.



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