[Coverage] “Discover Guizhou” Brings China–Malaysia Cultural Tourism and Audiovisual Exchange to Pavilion Kuala Lumpur

[Coverage] “Discover Guizhou” Brings China–Malaysia Cultural Tourism and Audiovisual Exchange to Pavilion Kuala Lumpur

KUALA LUMPUR, 2026 — Malaysian audiences were given a closer look at the landscapes, culture and tourism appeal of Guizhou during the “Discover Guizhou: China–Malaysia Cultural Tourism and Audiovisual Exchange Journey”, held at Pavilion Kuala Lumpur on 29 August 2026.

The event was jointly organised by the International Communication Centre of Guizhou Radio and Television Station, Anshun Tourism Group Co., Ltd., Mango Media Sdn Bhd and Pavilion Kuala Lumpur, with support from the Malaysia Guizhou Chamber of Commerce.

More than 100 guests representing Malaysian government agencies, tourism authorities, mainstream media, chambers and business associations, travel operators, universities, aviation companies and Chinese enterprises operating in Malaysia attended the programme. More than 20 influencers and content creators were also present.

Through tourism presentations, traditional music and dance, fashion showcases and immersive cultural experiences, the programme introduced Malaysian audiences to Guizhou’s natural scenery, ethnic heritage and local way of life.

Strengthening Cultural Connections Between China and Malaysia

Huang Bei, Deputy Director of the Satellite TV Centre and Deputy Director of the International Communication Centre of Guizhou Radio and Television Station, highlighted Guizhou’s natural landscapes, diverse ethnic traditions and rich cultural heritage.

She expressed hope that the “Discover Guizhou” series would enable more Malaysians to learn about the province, while encouraging Malaysian travellers to experience Guizhou’s scenery, culture and hospitality for themselves.

Also attending the event was YB Wong Siew Ki, Member of the Selangor State Legislative Assembly for Seri Kembangan, representing Malaysia’s Ministry of Communications.

She noted that the programme used audiovisual content, music, dance and fashion to bring Guizhou’s scenery and cultural stories closer to Malaysian audiences. The exchange also opened further opportunities for media organisations, content creators and cultural practitioners from both countries to build stronger connections.

Guizhou Culture Comes Alive Through Music, Dance and Fashion

One of the highlights of the programme was a cultural performance by artists from the Guizhou Song and Dance Theatre, who presented the ethnic dance piece “Young Men, Four-Stringed Lutes and Rhododendron Blossoms.”

The performers later joined Malaysian artists for the collaborative song-and-dance performance “Singing in Antiphony Until Sunset,” creating a cross-cultural exchange through music and movement.

The showcase continued with seven Malaysian models taking to the runway in elaborate traditional Miao ethnic costumes from Guizhou.

By involving local Malaysian participants in the presentation, the segment created a more interactive experience while offering audiences a closer look at the artistry, traditions and cultural significance behind Guizhou’s Miao attire.

Anshun Showcases Its Cool Climate, Natural Wonders and Cultural Heritage

Beyond the cultural performances, the event also placed the spotlight on Anshun, Guizhou, as a tourism destination.

Hu Jiang, Deputy Secretary of the Party Committee of Anshun Tourism Group, introduced guests to the city’s many attractions, ranging from its cool summer climate of approximately 21°C on average to major natural landmarks including Huangguoshu Waterfall and the water-filled karst caves of Loong Palace.

Anshun is also home to more than 600 years of Tunpu culture, together with a distinctive local food scene that has contributed to the city’s reputation as a culinary destination.

Its tourism offering extends beyond attractions alone, with an ecosystem covering dining, accommodation, transportation, sightseeing, shopping and entertainment — aimed at providing visitors with convenient and high-quality travel experiences.

Following the presentation, Shen Chen, Chief Tourism Ambassador of Anshun Tourism Group, introduced four specially curated travel itineraries featuring themes such as natural scenery, ethnic culture and cool-climate stays.

Special travel offers were also presented to invited guests as part of efforts to encourage tourism exchange and visitor flows between Malaysia and Anshun.

Malaysian Guests Share Their Impressions of Guizhou

Among those sharing their experiences was Dato’ Joyce Yap Soh Ching, who described Guizhou as an eye-opening destination despite having previously travelled to major Chinese cities including Beijing, Shanghai, Guangzhou and Shenzhen.

She highlighted Guizhou’s Miao villages, waterfalls and impressive bridges as memorable attractions, while also noting that the province’s characteristic sour-and-spicy flavours could be enjoyed even by family members who were not accustomed to spicy food.

For her, Guizhou is a destination worth experiencing at least once in a lifetime.

Malaysian travel and lifestyle influencer Vivienne was particularly impressed by the scenery of Huangguoshu Waterfall. She also felt that Guizhou would be a suitable destination for family travel, including hiking trips with parents.

With Malaysia experiencing warm weather throughout the year, she described Guizhou’s cooler climate as an appealing option for Malaysians seeking a refreshing getaway.

“Guizhou Cultural Street” Introduces Local Flavours to Pavilion KL Visitors

The cultural exchange extended beyond the main event.

Several days before the programme, the “Guizhou Cultural Street” had already opened at Pavilion Kuala Lumpur, featuring Guizhou cuisine, tourism displays and interactive activities.

By bringing Guizhou-themed experiences into one of Kuala Lumpur’s major shopping destinations, the initiative attracted local residents and visitors while helping Malaysian audiences become more familiar with the province’s culture and tourism resources.

During the delegation’s visit to Malaysia, representatives from Guizhou also held discussions with organisations including Malaysia’s Ministry of Communications, Astro’s Chinese Business unit, Store N Go Sdn Bhd and Spark Motion Media (Holding) Sdn. Bhd.

The discussions covered areas including media communication, audiovisual content and industry cooperation, with the aim of expanding future collaboration between organisations in Malaysia and China.

With cultural performances, tourism experiences and industry exchanges coming together under one programme, the “Discover Guizhou” journey offered Malaysian audiences another opportunity to experience the province beyond the screen — while strengthening cultural and tourism connections between Malaysia and China.

[Coverage] “马上来贵州”中国·马来西亚文化旅游视听交流之旅亮相吉隆坡柏威年广场

吉隆坡，2026年—— 通过歌舞、民族服饰、旅游推介及沉浸式文化体验，贵州的自然风光、人文魅力与多元民族文化近日走进马来西亚公众视野。

“马上来贵州——中国·马来西亚文化旅游视听交流之旅”于2026年8月29日在吉隆坡柏威年广场（Pavilion Kuala Lumpur）举行，为马来西亚民众带来一场结合文旅、视听内容与文化交流的贵州主题活动。

活动由贵州广播电视台国际传播中心、安顺旅游集团有限公司、马来西亚芒果传媒有限公司及吉隆坡柏威年广场联合主办，并由马来西亚贵州商会协办。

超过100名来自马来西亚政府机构、旅游部门、主流媒体、商协会、旅行商、高校、航空企业，以及在马中资企业等领域的嘉宾出席活动，现场亦汇聚超过20名KOL及内容创作者。

主办方透过贵州文旅推介、民族歌舞、时尚展演及互动体验等不同形式，让来宾从多个角度认识贵州的山水风光、民族文化与当地生活方式。

以文化交流拉近中马距离

贵州广播电视台卫视中心、国际传播中心副主任黄蓓在活动上介绍，贵州拥有丰富的自然景观、多姿多彩的民族文化，以及深厚的人文底蕴。

她希望透过“马上来贵州”系列活动，让更多马来西亚朋友进一步认识和了解贵州，同时也期待未来迎来更多马来西亚游客亲自到访，感受当地的自然景观、人文风貌与热情好客。

代表马来西亚通讯部出席活动的雪兰莪州史里肯邦安区州议员王诗棋则表示，此次交流活动结合影像、音乐、舞蹈及时尚展示等方式，将贵州的自然风景与人文故事以更贴近马来西亚受众的形式呈现。

与此同时，活动也为两国媒体机构、内容创作者及文化工作者进一步交流与合作创造更多机会。

民族歌舞与苗族服饰登场

活动期间，来自贵州省歌舞剧院的演员呈献贵州民族舞蹈《小伙四弦马樱花》，展现当地民族艺术特色。

随后，贵州演员也与马来西亚演员共同演绎歌曲与舞蹈共创节目《对歌对到日落坡》，透过音乐与舞蹈展开跨文化交流。

另一项吸睛环节，则是由七名马来西亚模特儿穿上贵州苗族盛装登台走秀。

由本地参与者亲自呈现贵州民族服饰，不仅增加活动的互动感，也让马来西亚观众能够更直观地欣赏苗族服饰之美，并进一步了解服饰背后的传统文化内涵。

安顺向马来西亚游客发出旅游邀请

除了文化节目，活动也特别安排了贵州安顺文化旅游推介。

安顺旅游集团党委副书记胡江向现场来宾介绍安顺的旅游特色，包括夏季平均约21°C的凉爽气候，以及著名自然景观黄果树大瀑布和龙宫水溶洞。

当地同时拥有超过600年历史的屯堡文化，以及极具特色的饮食文化。

安顺的旅游发展亦涵盖“吃、住、行、游、购、娱”等多个环节，希望为旅客提供更加完整及高品质的一站式旅游体验。

随后，安顺旅游集团首席旅游推荐官沈忱围绕自然风光、民族文化及避暑旅居等不同主题，发布四条精品旅游线路。

现场也向与会嘉宾推出专项旅游优惠，希望进一步促进马来西亚与安顺之间的旅游资源共享及客源互动。

马来西亚嘉宾分享贵州旅游体验

出席活动的拿督叶素清分享，尽管自己曾到访北京、上海、广州及深圳等中国城市，贵州依然为她带来耳目一新的旅游体验。

苗寨、瀑布及壮观的大桥都令她留下深刻印象，而贵州特色的酸辣口味，即使是不太吃辣的长辈及年幼孩童也能够接受。

她认为，贵州是人生中值得亲自到访一次的旅游目的地。

马来西亚文旅KOL 温慧茵（Vivienne）则表示，自己尤其被黄果树大瀑布的自然景观吸引，也认为贵州适合安排与父母同行的登山及家庭旅游。

由于马来西亚常年天气炎热，贵州较为凉爽的气候对希望避暑的马来西亚游客而言，更具有吸引力。

“贵州文化街”提前登陆Pavilion KL

事实上，在正式交流活动举行前数日，“贵州文化街”已率先于吉隆坡柏威年广场开放。

现场集合贵州特色美食、文化旅游展示及互动体验，将贵州元素带入吉隆坡市中心的公共消费场景，并吸引不少市民及游客前来参与。

这项活动不但为主活动提前营造气氛，也让更多马来西亚公众有机会进一步认识贵州的文化特色与旅游资源。

贵州代表团访马期间，也与马来西亚通讯部、Astro中文部、Store N Go Sdn Bhd及马来西亚炫动传媒控股有限公司等政府、媒体及企业机构展开交流。

双方围绕媒体传播、视听内容及产业合作等议题进行讨论，并进一步探索未来合作空间。

从民族文化表演、旅游推广，到媒体及产业交流，“马上来贵州——中国·马来西亚文化旅游视听交流之旅”不仅让马来西亚公众近距离认识贵州，也进一步为中马两地在文化、旅游及视听领域的交流搭建桥梁。

KEYWORDS: #WLJACKDOTCOM #DiscoverGuizhou #Guizhou #Anshun #PavilionKL #ChinaMalaysia #CulturalExchange #TourismMalaysia #HuangguoshuWaterfall #MiaoCulture #马上来贵州 #贵州 #安顺 #吉隆坡柏威年广场 #中马交流 #文化旅游 #黄果树大瀑布 #苗族文化

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