[Coverage] Sì Sì Nán Cūn (四四南村) Opens Its 7th Malaysian Flagship Store with ASEAN Record Honor “One Night in Taipei” Celebrates Taiwanese Culinary Heritage
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Kuala Lumpur, 2025 – Renowned Taiwanese dining brand Sì Sì Nán Cūn (四四南村) marked a major milestone with the grand opening of its 7th Malaysian outlet at Pavilion Bukit Jalil, ushering in a bold new chapter for the brand. Hosted under the theme “One Night in Taipei”, the event combined food, culture, and nostalgia, and was graced by the presence of distinguished guests, media, and fans of authentic Taiwanese cuisine.
The flagship opening also celebrated an extraordinary recognition — Sì Sì Nán Cūn has officially been awarded by ASEAN Records as: “The First Taiwanese Restaurant in Southeast Asia to Offer an Award-Winning Braised Pork Rice in a Military Village-Style Set Meal.”
This honour was presented live during the ceremony by ASEAN Records adding a prestigious mark to the already celebratory evening.
A Tribute to Taiwan’s Military Village Legacy
Founded by Taiwan-Malaysia entrepreneur Hung Ching Wei, Sì Sì Nán Cūn was born from a heartfelt desire to share the flavours of home-style Taiwanese dishes, especially the kind that mothers in military villages would cook for their families. The restaurant name “Sì Sì Nán Cūn” is directly inspired by Taipei’s first military village, originally built for soldiers and their families near the 44th Arsenal Factory. These communities featured rows of fishbone-style buildings known for their tight-knit bonds and rich culinary traditions.
That legacy lives on in the restaurant’s iconic military village-style set meal, headlined by its award-winning Braised Pork Rice (滷肉飯), accompanied by hand-crafted side dishes, nostalgic décor, and elements such as a central lime-plastered column representing the village’s architectural heritage.
A Bold New Concept Store with Modern Touches
While staying true to its roots, the new Pavilion Bukit Jalil flagship also marks Sì Sì Nán Cūn’s first concept store, offering a refreshed, contemporary take on Taiwanese dining. The interior design blends vintage military village themes with modern aesthetics, creating a vibrant space for both long-time fans and curious new diners.
The upgraded menu at the flagship location introduces exclusive Taiwanese dishes, desserts, and specialty coffees, making it a must-visit destination for those longing for a true taste of Taiwan—especially with travel still limited for some. From the iconic rice bowls to nostalgic sweet treats, it’s a full-on culinary journey right in the heart of Kuala Lumpur.
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A Night of Cultural Pride and Celebrity Support
The “One Night in Taipei” event was more than just a restaurant opening—it was a cultural celebration, complete with live entertainment, thematic decorations, and immersive storytelling. The atmosphere transported guests to the bustling night markets and cozy alleyways of old Taipei.
Adding a touch of star power, award-winning Malaysian actress Angelica Lee Sin Je joined the celebration later in the evening, showing her support for the brand and delighting fans with her presence.
Founder’s Message: Food as a Cultural Bridge
“We’re incredibly honoured to receive the ASEAN Record and proud to open our seventh outlet in Malaysia,” shared founder 洪庆玮. “More than just food, we want to share stories, memories, and the warmth of a Taiwanese home. This is our way of introducing Taiwan’s rich culture to Malaysia and the region.”
With ambitious expansion plans and a growing fanbase, Sì Sì Nán Cūn is set to become a cornerstone of cultural dining experiences throughout Malaysia and Southeast Asia.
For more information on the ASEAN Records, visit: https://aseanrecords.com
“四四南村“第七家旗舰店盛大开幕 荣获“东盟纪录”认证 ——“One Night in Taipei 台北一夜”唤起满满台湾情怀
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吉隆坡．2025—— 由 Phase 2 (M) Sdn. Bhd. 打造的台湾风味食馆品牌 【四四南村 Sì Sì Nán Cūn】，于4月13日在 Pavilion Bukit Jalil 盛大举办其第七家马来西亚分店 的开幕仪式，并成功荣获 东盟纪录（ASEAN Records） 授予的重要奖项：
“东南亚首家提供获奖卤肉饭眷村套餐的台湾餐厅”
当晚的开幕庆典以“One Night in Taipei 台北一夜”为主题，将宾客带入满载怀旧氛围的台北夜市街景中。活动由东盟纪录执行董事 黄子宁先生 与 辜军茗先生 亲临现场，颁发证书与奖牌给四四南村代表，见证这历史性的重要时刻。
致敬台湾眷村文化 起源于家的味道
【四四南村】由台马混血创办人洪庆玮一手创立，品牌理念源自台北市第一个眷村“44南村”，那是1940年代为军人家庭所建的聚落，具有浓厚的人文与饮食文化。这些眷村孕育出独有的“家乡味”，也成为台湾料理的重要根基。
店内主打的招牌卤肉饭（滷肉飯），采用正宗台湾手法慢火熬煮，香气浓郁、入口即化，搭配多道传统手工小菜，组成完整的“军眷村风味套餐”，让食客在每一口中品味家的温暖与回忆。
餐厅名称“四四南村”取自“第四十四兵工厂南方”的地理位置，店面设计也巧妙融入原眷村的建筑元素，例如象征性的石灰柱子、“鱼骨状”排列风格等，传承的不仅是味道，更是文化的延续。
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全新开幕的 Pavilion Bukit Jalil 分店，是【四四南村】首间概念旗舰店，在保留传统眷村特色的同时，注入现代化设计与用餐体验。新店面更推出独家菜单，加入更多台湾在地风味美食、甜点与特色饮品，成为让人一秒穿越回台湾的“文化食堂”。
对于无法亲身前往台湾的旅人来说，这里无疑是一个打卡体验台湾文化的必访美食站！
星光熠熠 共襄盛举
当晚活动不仅吸引众多媒体与美食爱好者参与，更特别邀请到马来西亚知名影后李心洁现身支持。她在晚间登场与嘉宾互动，为活动增添温馨又闪耀的气氛。
有关东盟纪录 ASEAN Records 旨在表扬东南亚地区在文化、创新、餐饮等方面的杰出成就，详情可浏览：
https://aseanrecords.com
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