[Local Entertainment] Chong Keat Aun-directed music video “Echoes of the New Year” echoes diverse local cultural heritage to usher in Chinese New Year - WLJack.com 华龙分享网站 (Official Variety Website)

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Wednesday, 25 January 2023

[Local Entertainment] Chong Keat Aun-directed music video “Echoes of the New Year” echoes diverse local cultural heritage to usher in Chinese New Year

 [Local Entertainment] Chong Keat Aun-directed music video “Echoes of the New Year” echoes diverse local cultural heritage to usher in Chinese New Year

 


Kuala Lumpur, January 2023 - Chong Keat Aun, an award-winning Malaysian filmmaker, has released "Echoes of the New Year," his fifth directed Chinese New Year folk music video, which is produced by SunStrong Entertainment and co-produced by Janji Pictures, Southern Islet Pictures, and The Classic Accents.

 

While highlighting the folk arts of the Hakka, Cantonese, Hainanese, Teochew, Hokkien, and Peranakan communities, the music video, shot in Sekinchan, Selangor, also incorporates diverse cultural elements such as sape to cak lempong, dragon and lion dance, Chinese opera, 24 festive drums, Chinese zithers, and more.

 

Chong, a Golden Horse Award winner, is also known for his work in the preservation of traditional local arts and culture, having spent 18 years documenting local oral traditions of various Chinese dialects and sharing these stories with the larger community through various mediums.

 


At the premiere ceremony at Pavilion Bukit Jalil, Communications and Digital Deputy Minister Teo Nie Ching expressed her admiration for the music video and invited Chong to film in her Kulai constituency, while Selangor State Legislative Assembly Speaker and Sekinchan assemblyman Ng Suee Lim praised Chong for showcasing Sekinchan's beauty. Ng promised to promote the music video throughout the holiday season and use it to promote Sekinchan tourism this year.

 

Pavilion Bukit Jalil marketing director Kung Suan Ai, painter Yap Hong Ngee, writer Ow Fuling, radio announcer Chan Fong, actresses Pearlly Chua and Pauline Tan, voice talent Dennis Gan, filmmaker Yeo Joon Han, and music producer WEE were also in attendance. Cultural performances by the Sung Fong Meng Cantonese Opera, Penang Teochew Puppet & Opera House, and Souls Impact Percussion were also provided for guests.

 

The music video begins with a classic poem that conveys a sense of renewal and hope, as everyone can now look forward to celebrating the holiday season after enduring two years of hardship as a result of the pandemic. Props in the music video, such as the kuku kambing (traditional crowbar), millstone, bakul siah (auspicious basket), porcelain plates, and paper windmill, are genuine artefacts belonging to the elderly in various communities.

 



"Collaborating with a creative as phenomenal as Chong for the second time, we are able to create works that showcase local folk arts, which allows us to ensure they thrive and live on," SunStrong Entertainment founder and music video executive producer Jment Lim says. That way, the next generation will be aware that, in addition to the popular Chinese New Year songs heard today, there is folk music that has been a part of our communities for centuries."

 

"Regardless of the state of the economy, we at SunStrong Entertainment kept our promise to support this production in an effort to preserve traditional arts and culture, as well as for the younger generations to have a connection with our past, so that our cultural heritage has a brighter future," he added.

 

Sung Fong Meng Cantonese Opera, Penang Teochew Puppet & Opera House, Hainanese Opera actress Mah Ah Mooi, singer Winnie Ho, Kun Seng Keng Dragon & Lion Dance Selangor, Souls Impact Percussion, Klang Pin Hwa High School Drum Team, and Rithaudin Nusantara Dance perform in the music video, which was composed by Alu8khan Chen and Chris M. Yong.


Watch “Echoes of the New Year” at https://www.youtube.com/watch?v=tRoCkJmXKO8


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Published by WLJack.

 

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