[Coverage] Astro’s
Merdeka Day Campaign Aims to spread positivity and happiness!
Kuala Lumpur, 26st August
2013 – In conjunction
with Malaysia’s 56th Independence Day, Astro celebrates the best of
Malaysia through a variety of activities on air, online and on ground to spread
positivity and happiness. They are the #gobeyond
and #UrMalaysianisShowing campaigns,
as well as the launch of a new music video, entitled, “Excuse me Sir, your Malaysian is showing.” The launching of all
these campaigns have taken part on last Saturday (24th August 2013)
with the presence of a great lineups of celebrity guests, bloggers as well as a
huge public.
Spreading Positivity and Happiness!
Henry Tan, Chief
Operating Officer, Astro said “This year, our Merdeka Campaign revolves around
celebrating our uniqueness as Malaysians and encouraging everyone to do
something positive to put a smile on the faces of others. We invite everyone to
participate in our #gobeyond campaign and tell us about it on social media with
the #gobeyond hashtag. Your positive action can be helping someone in need or
even writing an inspiring message, which trigger the Positive Engine. Every
positive act will be tabulated. To date, we have received over 140,000 positive
contributions and we are aiming to exceed the million mark.”
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| The Positive Engine! |
Unique Malaysianess!
The Positive
Engine is the first of its kind that features Malaysian landmarks and is housed
in the 3rd floor in Mid Valley Megamall for all to see. Astro
celebrates the best o 1Malaysia and our Malaysianess by recognizing our unique
lingo such as Syok!, Gostan, Brudder,
Fuyoh, Macha, understood only by fellow Malaysians. Everyone can be part of
this and own their favourite lingo on T-shirt via the #UrMalaysianIsShowing
Facebook app. Proceeds from the sale will contribute towards a charitable
cause.
Malaysian themed Music Video!
A music video
aptly titled “Excuse me Sir, your
Malaysian is showing” is also created. A few Malaysian artists have also
sang the song LIVE during the launching of the campaign on 24th
August 2013. The music was indeed full of the flavor of Malaysianess.
During The Launching Programme:
Date: Saturday, 24 August 2013
Time:
3:00PM
Venue: Level 3, North Court (in front of Food
Juntion), Midvalley Megamall, Kuala Lumpur
Among the
celebrites who have attended the event included赵洁, Astr
Apart from all
these, the venue also has a photography spot whereby the public can take photos
there. Some of the celebrities also went there to interact and take photos with
the public. And there was a booth whereby we can customize our own unique
Malaysian Lingo T-shirt on-the-spot.
For photo album
during the event, please visit:
Photo Album of Astro Merdeka Campaign
(This article was published by admin WLJack for both http://loong-updates.blogspot.com
and http://wljack.com only.)
