[Local News] 'THE GREATEST ARTIST' Applauded as the First AI Multisensory Digital Art Exhibition built by Malaysians

 [Local News] 'THE GREATEST ARTIST' Applauded as the First AI Multisensory Digital Art Exhibition built by Malaysians


Kuala Lumpur, 2023 - FrameMotion Studio Sdn. Bhd. (FrameMotion Studio), a homegrown digital and immersive experiential studio, has set a record in the Malaysian Book of Records for creating the 'FIRST AI MULTISENSORY DIGITAL ART EXHIBITION' following its successful debut of 'The Greatest Artist' exhibition. YB Datuk Arthur Joseph Kurup, Deputy Minister of Science, Technology, and Innovation (MOSTI), expressed his interest in pursuing measures that would showcase our local Malaysian traditions, culture, and arts through modern technology on a global scale after witnessing the extent of Malaysia's capabilities in the said exhibition.


Because of technological advancements worldwide, the adoption of artificial intelligence (AI) has gained traction in many Malaysian entertainment services. FrameMotion Studio was a co-organizer of the Van Gogh Alive exhibition, which was held at Pavilion Bukit Jalil from December 2022 to March 2023, as part of its mission to lead Malaysia as a high-technology and innovative country. Frame Motion Studio was tasked with curating and producing 'The Greatest Artist,' a never-before-seen, fully-AI-powered, and interactive exhibition that showcases an archive of Van Gogh, the historically acclaimed artist's paintings through immersive experiences, to demonstrate Malaysia's proficiency and advancements in AI.


FrameMotion Studio is proud to have made Malaysia the first country to feature an AI-powered exhibition in addition to the world-renowned Van Gogh Alive exhibition, which has been a worldwide success. This also reflects FrameMotion Studio's commitment to educating visitors about the artist himself, Vincent Van Gogh, by guiding them through his life in the 1800s. FrameMotion Studio hopes that by doing so, it will inspire local artists and raise awareness in Malaysia about the importance of nurturing and supporting our local creative industry.


"We produced 'The Greatest Artist' to set the benchmark for what can be achieved while using artificial intelligence to convey inherent messages while portraying art," said Mr. Jeand Pua, Chief Executive Officer of FrameMotion Studio. Taking inspiration from Vincent Van Gogh himself, we set out to create this AI-powered exhibition in order to encourage local players to go above and beyond the norm and make a positive impact on our society."


From the ideation to the actual deployment and commissioning of the exhibition, it took a total of one and a half months and 12 individuals to curate 'The Greatest Artist,' giving visitors a deep dive into the artist's life history and a hands-on immersive Van Gogh art history experience through multiple interactive activities such as:


1. INFINITY STARRY WALKWAY: A walkway made of LED strip installations that is surrounded by a mirror that reflects the visitor's reflection.


2. THE LIGHT OF HOPE: Experience the pulsating energy of sunflowers inspired by Van Gogh's masterpiece as they react to your presence and follow your every move.


3. AI SELF-PORTRAIT: Visitors' portraits were painted in the Post-Impressionist style of one of the world's most famous artists, Vincent Van Gogh. As one of Asia's first deployments of AI-generated portrait paintings, visitors to the exhibition were among the first in Asia to take home their own Post-Impressionist portraits!


4. SHOWER OF JOY: As the flowers withered and fell, visitors were able to celebrate the event's significance by witnessing flower petals swirl and land on them, touching their souls. This was inspired by the Nihonga paintings of Reiji Hiramatsu.


Since their inception, the two exhibitions have become one of Malaysia's most popular forms of entertainment, with a total of 150,000 tickets sold throughout the event period, with the first 100,000 sold in just 5 days when ticket sales were launched in early December.


YB Datuk Arthur Joseph Kurup, Deputy Minister of Science, Technology, and Innovation (MOSTI), shared during an exclusive visit, "We are always looking for new ways to do things in line with new technology to enhance people's experience and advance the efficiency of doing things." I believe that by utilising technology, we can enhance the experience and make it more appealing so that they are not just coming here for a visual experience in Malaysia but a more interactive one, so I am very pleased to see Malaysians taking the initiative to adopt new technology, AI, and multi-sensory elements so that we can give more spotlight to the creative industry. I hope that we can use this technology to promote local arts and content, so that we can demonstrate to the world that we are not only rich in arts and culture, but that we can use modern technology to promote our traditional arts and culture."


"Malaysians do not lack the ability to embrace modern technology, and what FrameMotion did is an excellent example of this." We need to find ways to allow more Malaysian corporations to shine, and as a government, we want to help wherever we can to give Malaysians a platform to showcase their talent and to play a larger role in not only the arts and culture, but also the technology scene. "I'd like to see more young people get involved in technology and the local art scene, to see how we can modernise something so traditional as arts and culture by utilising the new technology that we have," he added.

The first AI multi-sensory digital art exhibition aimed to revitalise Malaysia's entertainment industry by providing an unparalleled immersive exhibition experience, shedding light on the stigma of traditional museum visits. This cutting-edge technology exemplified the company's commitment to pushing the boundaries of creativity and machine intelligence through a variety of cutting-edge AI-generative art technologies applied to artworks.


FrameMotion Studio is excited to develop and curate more Malaysian-made innovative experiences in the near future, following the overwhelming success of 'The Greatest Artist' through rave online reviews and ticket sales. Furthermore, the homegrown studio is currently in discussions with overseas partners about the possibility of bringing The Greatest Artist around the world, showcasing the talents of Malaysian corporations, and advancing Malaysia's technological capacity to greater heights.



Keywords: #AIart #DigitalArtExhibition #MultisensoryExperience #MalaysianArt #VanGoghAlive #ImmersionInArt #MalaysiaInnovatio



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WL Jack

Dr Jack Chan Wah Loong is the Head Of Medical Department and Internal Medicine Specialist in his current Hospital. Apart from medical related works, he is also a blogger, journalist and photographer since the year of 2008. He is also the chief editor for wljack.com, a website with a dedicated team of journalists that write coverage on Malaysia events and happenings since 2013.

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