[Coverage] CUCKOO Appreci8th Anniversary Concert

 [Coverage] CUCKOO Appreci8th Anniversary Concert

Kuala Lumpur, October 2022 - It was exhilarating, unforgettable, awe-inspiring, electrifying, heartwarming, and appreciated. This is how some of the over 9,000 concertgoers described the CUCKOO Appreci8th Anniversary Concert at Axiata Arena in Bukit Jalil, which was organised by CUCKOO International (MAL) Sdn Bhd (CUCKOO International), Malaysia's leading Healthy Home Creator. The four-hour dynamic concert commemorates the company's eighth anniversary with an incredible lineup of local artist performances, special appearances by CUCKOO Brand Ambassadors Lee Minho and Dato' Sri Siti Nurhaliza, product launches, and exciting announcements.

 

CUCKOO International founder and CEO, Mr. KC Hoe (Hoe Kian Choon), highlighted the concert's 'Appreci8th' theme and the company's future plans, saying, "today's celebration is for you - CUCKOO Family, customers, and fans." We have grown from a healthy appliance brand to one of Malaysia's leading Healthy Home Creators, serving over 1.5 million Malaysians and over 5 million Malaysian household users, thanks to you; thanks to you, we have achieved a 97% customer satisfaction rate in a recent independent survey. We will continue to strive Beyond Standards to bring unparalleled Healthy Home solutions, shape healthier homes, and inspire Malaysians to #SAMASAMA live healthier and happier lives."

 

Consolidating Position as a Leading Healthy Home Designer

CUCKOO International has been diversifying its portfolio to become a Healthy Home Creator over the last two years by offering Malaysians holistic Healthy Home solutions across four Healthy Home pillars - Healthy Appliances, Healthy Living, Healthy Lifestyle, and Healthy Home Care. Each Healthy Home pillar features various brands and focuses on various aspects of what makes a home healthier.

 

2022 is said to be a year of innovation for CUCKOO International. Earlier this year, the company introduced a slew of new products under its Healthy Home pillars, including water purifiers, air purifiers, mattresses, air conditioners, skincare products, and more.

 

CUCKOO International highlights its Healthy Appliances pillar with the CUCKOO brand during the CUCKOO Appreci8th Anniversary Concert by unveiling an all-new air purifier - CUCKOO R Model Air Purifier. The new generation air purifier is marketed as an entry-level, yet effective and stylish, air purifier that is suitable for every Malaysian household. The intuitive CUCKOO R Model Air Purifier, priced at RM69 per month, will be available for purchase on October 2, 2022.

 

Aside from the product launch, the event highlights CUCKOO International's plans to strengthen its position as a Healthy Home Creator through facility expansion, which includes the following:

 

• The World's Largest Distribution Center for CUCKOO International - To meet the growing demand for healthy home offerings, CUCKOO International has announced the acquisition of a 3-acre plot of land in Subang Jaya for the development of its largest distribution centre in Malaysia for all of its Healthy Home offerings. The facility, which is expected to be completed and operational by 1Q2023, will strengthen the company's distribution network. With the largest distribution centre, the company will be poised for growth.

 

• CUCKOO International's New Glenmarie Office - As the company diversifies, it is also looking to expand its pool of talents to support its operations and accelerate its growth to become Asia's No.1 Healthy Home Creator. To accommodate its growing pool of talent, a new office in Glenmarie will be established by the end of 2022.

 

• CUCKOO Brand Gallery - The CUCKOO Brand Gallery is an exciting new development by the company to provide customers and fans with a brand experience like no other. The gallery will feature products and information from its four Healthy Home pillars to provide a glimpse of what Healthier Homes can be. The brand's first gallery will be located in Kuching and will open by the end of 2022.

 

Electrifying Performances and Special Appearances Light Up The Night

The concert, held to commemorate its eighth anniversary and to express gratitude to its CUCKOO Family, customers, and fans, featured an incredible lineup of local artists and vocal powerhouses, including Aina Abdul, Hael Husaini, DOLLA, Dato' Jamal Abdillah, Misha Omar, Floor 88, Naqiu, Amelina, Khai Bahar, Kmy Kmo, and Luca Sickta, as well as contestants from Gegar Vaganza 9 – Tomok, Dina Nadzir and Jaclyn Victor.

 

The night began with two upbeat folk music (dangdut) performances by Amelina, followed by a short keynote address by CUCKOO International Founder & CEO, Mr. KC Hoe (Hoe Kian Choon), in which he launched the CUCKOO R Model Air Purifier, announced facility expansion plans, and thanked everyone for their trust and support over the years.

 

DOLLA, Kmy Kmo and Luca Sickta, Khai Bahar, Aina Abdul, Naqiu, Hael Husaini, and Floor 88 then continued the show with electrifying performances.

 

The performance by Floor 88 was followed by the night's highlight, a special appearance by CUCKOO Brand Ambassador, Lee Minho, who was enthusiastically welcomed. During the session with Lee Minho, he warmly greeted his fans and shared what it was like to be CUCKOO's brand ambassador as well as to be back in Malaysia since 2016. At the end of the session, he was joined by Mr Hoe, CUCKOO International's top management, artists, and Dato' Sri Siti Nurhaliza for a birthday celebration.

 

The rest of the night was filled with amazing performances by Malaysia Legends Misha Omar, Dato' Jamal Abdillah, and Gegar Vaganza 9 contestants Tomok, Dina Nadzir, and Jaclyn Victor.

 

The CUCKOO Appreci8th Anniversary Concert is co-organized by WonderLab and WonderKlean, with official media partners Astro, Astro Radio, SYOK, ERA, Sinar, Gegar, and Zayan. Neutrovis, the Official Hygiene Partner, and Official Sponsors HWC Coffee, Parlo Tours, and Sedunia Travel are also helping to make the event a success.

 

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