Friday, 9 December 2016

[Fashion] Rogue Vogue by GSC

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[Fashion] Rogue Vogue by GSC



Kuala Lumpur, December 2016 Rogue One: A Star Wars Story will be coming to the big screen soon. In conjunction with the upcoming release of the anticipated film, Golden Screen Cinemas Sdn Bhd (GSC) hosted a fashion show, aptly themed Rogue Vogue, at GSC Mid Valley Megamall on 25th November 2016 to unveil its limited edition Star Wars t-shirts, which are specially designed for a charitable cause in support of the children from Persatuan Kebajikan Kanak-Kanak Cornerstone.

Conceptualized from Star Wars Graffiti!
The t-shirts are conceptualised from the Star Wars graffiti art found in GSC Mid Valley Megamall, painted by local street artist Mahathir Masri, more fondly known as THEY.  He has recently coloured the walls in the cinema with characters of his favourite movies, such as Star Wars, Fast and Furious and Marvel superhero movies, infusing his own unique graffiti style in the process.  A distinctive pop culture art movement has been introduced with his efforts.






To make the fashion show even more exciting, GSC engaged four local fashion designers – Calvin Thoo, Jimmy Lim, Nerd Unit and Stoned & Co. in order to create 28 unique interpretations of the two t-shirts, which exudes the individual charms of the designers.   During the event, we get the opportunity to view the awesome designs first and they are amazing!







Interested to view these designs? You can catch some of these designs at GSC Mid Valley Megamall until 16 December 2016.   

Star Wars Fans, don’t miss out the fun! The force is strong with this one!
Star Wars fans, take note as you can join GSC to be part of the force for a charitable cause when you purchase the special e-combo that costs RM38.90 via the GSC Mobile App.  Each e-combo comes with a regular popcorn-and-soft drink set and a special edition t-shirt, available in either black or white.  Proceeds go to Persatuan Kebajikan Kanak-Kanak Cornerstone, a children’s home in Semenyih, to help cover their monthly operating expenses. The e-combo is available from 28 November 2016 onwards!




Graffiti Is Brought Into Cinemas!
During the fashion event Rogue Vogue, we were also previewed with THEY painting graffiti! Guess what? Graffiti is being introduced into GSC cinemas as it completes the audience’s visual experience, which doesn’t stop right after the movie credits roll.  The largest cinema chain in Malaysia is even more excited when the graffiti artwork has gone from walls onto t-shirts in conjunction with Rogue One: A Star Wars Story, which opens in cinemas on 15 December 2016.


 

GSC is working closely with more homegrown talented street and graffiti artists to deck the walls at other GSC locations with more movie-related art.  Movie-goers will soon be able to spot these exciting graffiti works in GSC IOI City Mall and GSC Ipoh Parade among others, as GSC brings graffiti into their cinemas nationwide.

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Photo credits to official photographer
Coverage by Co-editor Grace

Edited and Published by Chief Editor WLJack.

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